Program structure
Three weeks to test an evidence-based path toward paying customers.
Two online preparation weeks establish the hypothesis, target, and customer-facing assets. One intensive week in San Francisco puts those assets into real market interactions and turns the evidence into a next-step plan. Paying customers and revenue are not guaranteed.
At a glance
A compact working cohort.
The format is deliberately small and execution-focused. Participation does not guarantee meetings, customers, partners, investment, visas, or any other market outcome.
- Format
- 2 weeks online + 1 week in SF
- Cohort capacity
- Up to 9 startups
- Program fee
- $4,999 per company
Sequence
One learning loop, three phases.
Each phase produces something that can be reviewed, used, and revised. The work is cumulative: later decisions should point back to evidence collected earlier.
- Week 1 - frame the market-entry hypothesis.Define the U.S. customer, problem, buying context, proof points, and the assumptions that would most change the decision to enter.
- Week 2 - prepare assets and interactions.Build the working positioning, interview prompts, target-account criteria, outreach copy, and evidence log needed for focused conversations.
- Week 3 - test, synthesize, and decide.Use the San Francisco week for relevant market interactions where available, record what actually happened, revise the assumptions, and define the next 3, 6, and 12 months.
Working outputs
Leave with work you can keep using.
The useful outcome is a traceable set of decisions and assets - not attendance alone. Exact outputs depend on the company’s stage, evidence, and access available during the program.
- Tested positioning and messaging revisions
- Defined customer and partner hypotheses
- Target-account and relevant-contact lists
- Customer-discovery and outreach assets
- Recorded market feedback and open questions
- A 3-, 6-, and 12-month U.S. action roadmap
Good fit
Who this format is built for.
O1SF is designed for teams prepared to do the work, share relevant context, and change their plan when evidence contradicts an assumption.
The strongest fit is an international founder team with a real product or service, a specific U.S. growth question, and enough capacity to prepare before the San Francisco week. A team should be able to name its current target customer, explain what it already knows, and identify what remains uncertain.
The format is less useful when the main need is immigration, legal, tax, fundraising, or company-formation advice; O1SF does not replace licensed professional counsel. It is also not a passive tour or a promise of introductions.
Not sure whether the assumptions are ready to test? Start with the U.S. market-entry checklist or review the validation methodology.
Continue exploring
From assumptions to 💲 paying customers.
Review the evidence-first methodology, program structure, pricing, and prepared answers before drawing conclusions about fit. Paying customers and revenue are not guaranteed.