Founder resources
Prepare before the market answers.
Use these practical guides to identify fragile assumptions, run more useful U.S. customer conversations, and convert what you learn into time-bound decisions.
Guides
Three places to start.
Each guide is designed to produce a working artifact. They are educational resources, not legal, tax, immigration, accounting, or investment advice.
U.S. Market Entry Checklist for International Startups
A practical readiness checklist for international founders preparing to test positioning, customer demand, outreach, and operating assumptions in the United States.
Guide 02Customer Discovery in the U.S. for International Founders
A field guide to planning U.S. customer interviews, separating evidence from encouragement, and turning conversations into market-entry decisions.
Guide 03How to Build a U.S. Go-to-Market Plan
Build an evidence-based U.S. go-to-market plan with clear 3-, 6-, and 12-month decisions, metrics, target accounts, and learning loops.
Suggested order
Use the resources as a loop.
Start with readiness, move into conversations, then build the plan. If evidence changes the target segment, return to the first guide and revise the assumptions.
- Audit readiness.Identify the assumptions that could invalidate or delay U.S. market entry.
- Run discovery.Collect relevant behavioral and buying-context evidence without pitching too early.
- Build the roadmap.Translate evidence into owners, thresholds, sequencing, and explicit stop-or-continue decisions.
Continue exploring
From assumptions to 💲 paying customers.
Review the evidence-first methodology, program structure, pricing, and prepared answers before drawing conclusions about fit. Paying customers and revenue are not guaranteed.